Where I think out loud about narrative discipline, Israeli tech, and what decides which companies get understood.
Ideas are only useful when they lead somewhere.
What I share here: observations, practical frameworks, the occasional challenge to conventional thinking, comes from a working life spent in rooms where being understood changed what happened next: government and elected office, cultural institutions, charities and business.
Different worlds, one constant: clarity is what travels, and confusion is what costs.
If you want a steady stream of thinking on narrative, positioning, and communicating with clarity, follow along on LinkedIn.
A Moment That Reveals - Burning Jewish Ambulances In London
Read articles here
Ai just raised the price of a confused narrative
Same four people, one hundred times the price
