Work and Proof
Before AlephBetShin, this is the kind of work I spent eleven years refining. This example features a published insight I co-conceived, produced and conducted in the form of a conversation between two of the most senior people in global finance, on the most scrutinised business topic of the year.
In October 2025, McKinsey published a conversation between Derek Waldron, Chief Analytics Officer at JPMorgan Chase, and Kevin Buehler - then a senior partner at McKinsey who helped found the firm's risk practice and co-led global corporate investment banking - on how the world's largest bank is rebuilding itself around AI.
Two principals who had known each other for nearly two decades. One running an eighteen-billion-dollar technology programme reaching 250,000 people. The other carrying thirty years of pattern recognition across global finance. Each holding far more complexity than any single piece could survive, in the most regulated industry there is, where one over-claim carries real consequences.
My role here was similar to that I now play for founders: take expert, senior, divergent thinking and forge a single account clear enough for a broad audience to follow, sharp enough to be worth their time, and true enough that both principals, and a compliance-sensitive institution, would put their names to it. In coverage awash with AI, the one decision that shaped everything was to make the piece human. I anchored it not on the technology but on the two-decade friendship at its centre, and on how Derek and Kevin's understanding of AI had grown alongside their relationship. JPMorgan Chase had already been quoted everywhere on what it was spending, so I steered away from the investment story toward the less-told one: what Derek had learned about people while getting a 250,000-strong bank to actually adopt AI. Most of the industry was still running pilot.
The result was published as on McKinsey’s website and sits in the public record under my name and is among the most-read financial services interviews McKinsey has published in the past eighteen months.
The golden thread of this work is the golden thread of AlephBetShin: in all that rich complexity find the one thread that holds, and forge a single account everything else hangs from. That is the discipline I now bring to founders. Compressing complexity without distorting it. Resolving the gap between senior voices into one voice. Knowing which part is the story and which to leave out. The standing to shape how very senior people are presented. Different room: Same thread.